: Top 10 platforms to boost your visibility
Looking to get your SaaS product in front of more potential customers? Here's a quick rundown of the 10 best directories to list your software:
- Listing Bot - Automates submissions to multiple directories
- All SaaS Software Directory (GetApp) - Huge marketplace with millions of visitors
- G2 - 1.8M+ reviews, grid reports, and buyer intent data
- Capterra - 1.5M+ reviews across 50,000+ products
- GetApp - 14,000+ profiles and 1.5M monthly users
- Software Advice - Matches buyers with software, generates leads
- Product Hunt - Community-driven site for product launches
- TrustRadius - B2B platform focused on quality reviews
- AppSumo - Offers discounted SaaS deals to 700,000+ subscribers
- BetaList - Connects early-stage startups with beta users
Quick Comparison:
| Directory | Key Feature | Best For |
|---|---|---|
| Listing Bot | Automated submissions | Time-saving |
| GetApp | Huge user base | Wide exposure |
| G2 | Buyer intent data | Lead generation |
| Capterra | Global reach | SMB targeting |
| Software Advice | Buyer matching | Qualified leads |
| Product Hunt | Launch visibility | New products |
| TrustRadius | Verified reviews | Building trust |
| AppSumo | Discounted deals | User acquisition |
| BetaList | Early adopter access | Pre-launch feedback |
Listing on these directories can boost your visibility, generate leads, and build credibility. Pick the ones that fit your target audience and budget.
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1. Listing Bot
Listing Bot automates directory submissions for SaaS companies. It's a time-saver that handles the grunt work of getting your site listed online.
What can it do?
- Submit your site to multiple directories at once
- Let you filter submissions by category, language, and pagerank
- Track where your site's been listed
Using Listing Bot is simple:
- Navigate to Seo Tools => Directory Submission => Automatic Submission
- Input your site details and set filters
- Let it rip
Want to check on your submissions? Go to Seo Tools => Directory Submission => Check Submission Status.
But here's the thing: Listing Bot isn't a cure-all. You still need to pick directories that make sense for your SaaS product. Remember, it's about quality, not just quantity.
2. All SaaS Software Directory
The All SaaS Software Directory, powered by GetApp, is a goldmine for businesses hunting for SaaS solutions. It's like a massive department store, but instead of clothes, you're shopping for software.
What makes it cool?
- It's HUGE. You'll find software for pretty much anything.
- Real people, real reviews. No fake stuff here.
- Compare tools side-by-side. It's like a software showdown.
GetApp's not messing around. They've got millions of visitors each month. If you're a SaaS company, that's a lot of potential eyeballs on your product.
Want to get noticed? Here's how:
- Fill out EVERYTHING in your profile. Don't skimp on details.
- Get your customers to leave reviews. More is better.
- Keep your info fresh. New feature? Update that listing!
If you're buying, GetApp's got free tools to help you choose. Use 'em. They're there for a reason.
Fun fact: Gartner bought GetApp in 2015. That's like your startup getting backed by Warren Buffett. It adds some serious street cred.
But hey, don't put all your eggs in one basket. Check out G2 or Capterra too. It's always smart to shop around.
3. G2
G2 is a top SaaS directory that's packed with info for software buyers and sellers. Here's what makes G2 stand out:
- 1.8 million+ user reviews on 100,000+ products
- Grid® reports for easy category comparisons
- Detailed product scorecards
- Buyer intent data for vendors
- Powerful comparison tools
With 60 million yearly visitors, G2 is a bustling hub in the SaaS world.
If you're buying software, G2 helps you cut through the noise. You can read real user reviews, compare products side-by-side, and dig into detailed category reports.
For sellers, G2 is a chance to boost your visibility. Here's how to make the most of it:
1. Claim Your Profile
It's free to list your product. Fill out your profile completely - it's your G2 storefront.
2. Get Reviews
More reviews = higher rankings. Ask your happy customers to share their thoughts on G2.
3. Use Intent Data
G2 shows you who's checking out your profile. Use this info to target potential customers.
4. Consider Paid Options
For a few grand per quarter, you can snag a top 3 spot in your category. It's not cheap, but it can pay off big time in visibility.
G2 vs. Capterra:
| Feature | G2 | Capterra |
|---|---|---|
| Market Focus | US | Global |
| Audience | Tech-savvy | Broader (includes SMBs) |
| Revenue Model | Intent data sales | Click-based |
| Pricing | From $10K/year | Pay-per-click |
G2's secret sauce? Intent data. They don't just sell clicks - they give you insights into buyer behavior.
Remember: If your users hang out on G2, focus your review efforts there. Go where your audience is.
4. Capterra
Capterra is a big deal in the SaaS directory world. It's a huge marketplace for business software with over 1.5 million verified reviews covering 50,000+ products across 900 categories.
Here's what Capterra offers:
- Free for buyers
- Detailed product profiles
- User ratings and reviews
- Comparison tools
- Capterra Shortlist feature
SaaS companies can list for free or pay for better visibility:
1. Free Listing
- Basic profile
- Collect reviews
- 11% of relevant businesses have a verified listing
2. Paid Options
- Top positions in your category
- Costs a few hundred bucks a month
- More exposure and leads
Capterra makes money by selling clicks to marketers. It's great for lead generation and conversion-focused companies.
Capterra vs. G2
| Feature | Capterra | G2 |
|---|---|---|
| Market Focus | Global (SMBs) | US (Tech-savvy) |
| Audience | Transactional | Startup-oriented |
| Review Sharing | Shared | Exclusive |
| Pricing Model | Pay-per-click | Intent data sales |
| Entry-level Cost | ~$100s/month | $10K+/year |
Capterra's global reach is impressive. Capterra.fr gets about 800,000 monthly visits.
To rock your Capterra listing:
- Pick the right categories
- Get good reviews (3-4 recent 5-stars)
- Consider paid placements
- Keep your profile fresh
- Use reviews in your marketing
Bonus: Capterra shares reviews with GetApp and Software Advice. Triple exposure!
"Capterra's mission is to be the most comprehensive and helpful resource for software buyers", says the platform.
For SaaS companies targeting SMBs or wanting global exposure, Capterra is a solid choice. It's a versatile platform for boosting visibility and generating leads.
5. GetApp
GetApp is a Gartner-owned platform where businesses can find and compare SaaS solutions. It's big: 14,000+ software profiles and 1.5 million monthly users.
What's cool about GetApp?
- Compare products side-by-side
- Dig into features
- Read real user reviews
- Find alternative options
GetApp's listing setup is like Capterra's:
| Plan | What You Get | Price |
|---|---|---|
| Basic | Basic profile, review collection | $0 |
| Premium | More visibility, leads | You pay |
For SaaS companies, GetApp is a chance to:
- Show off your B2B software
- Reach tons of potential users
- Highlight what makes your product special
Want to nail your GetApp listing? Here's how:
1. Be honest about what your product does
2. Show real screenshots or videos
3. Ask users for reviews
4. Keep your info fresh
GetApp covers a bunch of industries: manufacturing, tech, construction, IT, and more.
"GetApp is a huge platform for software comparison and reviews I have used it various times to purchase software for my hospital." - Apeksha J., Verified User in Hospital & Health Care
If you're a SaaS company targeting all kinds of businesses (from solo freelancers to big corporations), GetApp could be your ticket to more visibility and leads.
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6. Software Advice
Software Advice helps businesses find the right software. It's free and part of Gartner Digital Markets.
What they do:
- Match buyers with software
- Show product profiles and reviews
- Generate leads for vendors
Want to get listed? Here's how:
1. Claim your profile
Fill out their vendor form. It's free for basic profiles.
2. Make your listing shine
Add:
- Clear product description
- Good screenshots
- Pricing details
3. Get reviews
Join their free RaaS program. They'll collect reviews for you.
4. Consider paid options
Want demo videos? Look into their Highly Qualified Leads service.
"Software Advice simplifies software discovery, saving customers time and money."
Some numbers:
| Metric | Value |
|---|---|
| Verified reviews | 2 million+ |
| Categories | 300+ |
| Businesses served | Nearly 1 million |
To stand out:
- Keep your info clear and current
- Respond to reviews
- Update your pricing
7. Product Hunt
Product Hunt is where SaaS products go to get noticed. It's a community-driven site where tech enthusiasts, early adopters, and investors discover new products.
Why should SaaS companies care about Product Hunt?
- It gets your product in front of eyeballs
- It can drive a ton of traffic to your site
- You get real feedback from potential users
Want to crush it on Product Hunt? Here's how:
1. Do your homework
Don't just show up on launch day. Spend a few months getting to know the community. Comment, upvote, and learn the ropes.
2. Timing is everything
Launch at 12:01 am PST on a weekday. This gives you a full day in the spotlight.
3. Make it pretty
Create eye-catching visuals. Think thumbnails, screenshots, and a killer video.
4. Tell your story
Right after you launch, post a comment explaining why you built your product. Make it personal.
5. Sweeten the deal
Offer Product Hunt users something special. A discount or exclusive feature can turn browsers into buyers.
| Do This | When |
|---|---|
| Launch | 12:01 am PST, weekday |
| Post visuals | With your launch |
| Share your story | Immediately after launch |
| Engage | Throughout the day |
| Offer a deal | With your launch |
Need proof it works? Take involve.me:
- First launch as Brandquiz: Hit #4 product of the day
- Relaunch as involve.me: Nailed #1 with 810 votes
For their second launch, they created a simple landing page with a 20% discount for Product Hunters. It paid off big time.
"If you want to launch a tech product or service you have to launch it on Product Hunt."
Product Hunt isn't just another marketing channel. It's a launchpad that can skyrocket your SaaS product to success.
8. TrustRadius
TrustRadius is a B2B software review platform that helps buyers make smart choices and gives sellers social proof and leads. It's become a key resource for businesses looking for honest software reviews since its 2013 launch.
Here's what you need to know about TrustRadius:
- Covers 400+ software categories
- Has 480,000+ verified user reviews
- Gets 1 million+ monthly visitors
- Focuses on mid-sized and enterprise companies
What makes TrustRadius stand out? Quality and trust. They verify every reviewer and vet every review.
Want to use TrustRadius for your SaaS company? Here's how:
1. Claim your profile
Get a free profile to:
- Add product details
- Show off features
- Upload visuals
- Include pricing
2. Get more reviews
More reviews = more visibility. Try:
- In-app notifications
- Targeted emails
- Customer event engagement
3. Use intent data
TrustRadius shows who's checking out your solutions or competitors. Use this to:
- Find potential buyers
- Fine-tune your marketing
- Boost win rates
4. Tell your brand story
Create custom questions to get reviews that highlight your strengths. This helps shape your narrative while keeping it real.
| TrustRadius Stats | Numbers |
|---|---|
| Software categories | 400+ |
| Total reviews | 480,000+ |
| Monthly visitors | 1 million+ |
| Enterprise visitors | 54% |
TrustRadius offers free and premium profiles. Free profiles give basic info, while premium ones unlock extras like lead capture and competitive analytics.
"We have a true partner who helps guide us to get the most ROI and hit our goals. I highly recommend TrustRadius for Vendors!" - Katie Strange, Sr. Director, Customer Marketing, Apptio
TrustRadius has a "No Ads, No Bias" policy. Vendors can't pay for better placements, which builds buyer trust.
For SaaS companies, a strong TrustRadius presence can boost your visibility and credibility. By managing your profile and encouraging honest reviews, you can turn TrustRadius into a powerful growth tool.
9. AppSumo
AppSumo is a platform that connects SaaS startups with potential buyers. It's known for offering big discounts on digital products to its large subscriber base.
AppSumo's reach:
- 700,000+ email subscribers
- 50 million+ people through affiliates and social media
- Users: Early adopters from North America and Europe
AppSumo's revenue split plans:
| Plan | AppSumo/SaaS Company |
|---|---|
| New Customers | 5%/95% |
| Select | 30%/70% |
| Marketplace | 70%/30% |
Launching on AppSumo can:
- Get your product featured on their homepage and newsletters
- Quickly grow your user base
- Provide feedback from their community
- Generate upfront cash flow
OWOX BI's AppSumo launch (93% discount):
- Nearly 1,000 sales
- $50,000 in revenue
- Insights from US market users
"The main task of AppSumo is to promote sales, and there are thousands of companies offering their products and services." - Maria Bocheva, OWOX BI
Tips for an AppSumo launch:
- Create a clear landing page and explainer video
- Prepare your support team
- Use feedback to improve your product
- Plan for post-deal user engagement
Keep in mind:
- 60-day refund policy
- 15-25% average refund rate
- 120-day minimum listing period
While AppSumo can kickstart growth, have a plan to transition users to your regular pricing for long-term success.
10. BetaList
BetaList connects early-stage SaaS startups with beta users. It's all about products in beta, letting startups show off their landing pages.
Here's what BetaList offers:
- Free listing (6+ week wait)
- Paid fast-track ($129)
- First dibs on products not yet on Product Hunt
BetaList can boost your startup's numbers. Just look at Airim's results:
| Metric | Boost |
|---|---|
| Website visits | 29% |
| Signups | 19% |
| Marketing Qualified Leads | 16% |
| Sales Qualified Leads | 11% |
Want to make the most of BetaList? Try this:
1. Submit 2 months pre-launch for free listing
2. Nail your landing page design
3. Use GIFs as main images
4. Chat with the community
Curatora.io went for the paid option:
"We submitted for free on Aug 30, 2021. Got accepted Sept 6, but faced a month-long wait. So, we paid for the fast-track."
Their results?
- 191 new users total
- 103 users in 48 hours post-newsletter
- 23 free trial signups
- 2 calls with interested users
BetaList might not be Product Hunt-big, but it's got a laser-focused audience of early adopters. Perfect for new SaaS products looking for that initial push.
Conclusion
Listing your SaaS product in directories is a smart move. These platforms are go-to spots for B2B buyers looking for software solutions. They're a key part of any SaaS marketing strategy.
Why SaaS directories matter:
1. Massive reach
G2 has over 140,000 verified users. Capterra? More than 1.5 million validated reviews for 50,000+ products.
2. Quality leads
62% of SaaS companies get more than 10% of their business from free trials. Many of these start through directory listings.
3. Building trust
77% of buyers do their own research before talking to sales. Being listed alongside trusted businesses? That's a credibility boost.
4. SEO perks
Directories offer valuable backlinks. G2 and Capterra both have an Ahrefs Domain Rating of 90. That's high authority.
Making the most of SaaS directories:
- List on multiple platforms
- Optimize your listings with clear descriptions and keywords
- Get honest reviews from real users
- Keep your info up-to-date
Just starting out? Don't worry about having few reviews. Getting listed early helps with product discovery. As you grow, you'll have a better shot at making buyers' shortlists.
