Directory Submission Sites

Looking to improve your website's visibility? Directory submission sites can help. Here's what you need to know:

Directory submissions build backlinks and boost online visibility
They can help improve search rankings, though less powerful than before
Stick to high-quality, niche-specific directories for best results

Top directory submission sites and tools:

Listing Bot - Automates submissions to multiple directories
SEObot - AI tool for manual submissions and content creation
Google Business Profile - Free, essential for local SEO
Yellow Pages - Trusted online directory for local businesses
Foursquare - Local discovery platform with check-in features
Better Business Bureau - Builds trust and credibility
Superpages - Local search directory for nearby services
Hotfrog - Global business directory in 36 countries
EZLocal - Helps small businesses get noticed online
Manta - Free listings for small and medium businesses

Quick Comparison:

Directory	Cost	Main Benefit	Best For
Listing Bot	Paid	Automation	Bulk submissions
SEObot	$25-$75	AI-powered	SEO optimization
Google Business Profile	Free	Local visibility	All local businesses
Yellow Pages	Free	Credibility	Local businesses
Foursquare	$20 to claim	Customer engagement	Retail and hospitality
BBB	Free/$50+ monthly	Trust building	Service businesses
Superpages	Free	Local search	Service providers
Hotfrog	Free	Global reach	International businesses
EZLocal	Free	Local SEO	Small local businesses
Manta	Free	SMB visibility	Small-medium businesses

Key tips:

Choose quality directories
Write compelling business descriptions
Select accurate categories
Keep information up-to-date
Avoid keyword stuffing and duplicate listings

Remember: Directory submissions are just one part of a comprehensive SEO strategy. Use them wisely to complement your other efforts.

Listing Bot

Listing Bot automates submitting your business to online directories. It's a time-saver that boosts your online presence and SEO.

Here's the gist:

You enter your business info once
The bot submits it to multiple directories
Your business gets listed across platforms

The main perk? You get a wide directory presence without the manual work.

But Listing Bot isn't just about quantity. It targets quality directories that actually help your SEO. This fits with today's SEO best practices.

To get the most out of Listing Bot:

Use accurate, current business info
Pick relevant categories
Keep an eye on your listings

"While Listing Bot handles submissions, you're still in charge of your listing quality."

A heads-up: Some directories might flag automated submissions. Always check each directory's terms of service.

Listing Bot is a handy SEO tool, but it's not a cure-all. Use it as part of your broader SEO plan, which should include creating great content, building real backlinks, and making your site user-friendly.

2. SEObot

SEObot is an AI tool for SEO tasks. It's part of marsx.dev and based in New York. What does it do? Two main things:

Directory submissions
SEO content creation

For directories, SEObot does manual submissions. It's Google-friendly and gives detailed reports. Here's what it costs:

Submissions	Price
100	$25
300	$49
500	$75

For content, SEObot:

Checks top Google results
Tweaks existing articles
Makes new, high-ranking content

SEObot's been around since 2006. Over 20,000 customers have used it. It's for busy folks who want to save time on SEO.

SEObot's big on quality, not just quantity. It picks relevant directories and keywords for best results.

Using SEObot for directories? Remember:

Pick 'do follow' directories
Stick to manual submissions
Use correct business info

For content:

Let SEObot check top pages
Use its keyword tool
Focus on good, relevant content

SEObot has a free version, but doesn't share paid plan prices.

3. Google Business Profile

Google Business Profile (GBP) is your free ticket to better online visibility. It's a must-have for local SEO.

Why GBP? It's free, shows up in Google Search and Maps, and helps local businesses get found. Simple as that.

Setting up is easy:

Hit google.com/business
Click "Manage Now"
Enter your business info
Verify your listing

What to include:

Info	Why
NAP (Name, Address, Phone)	So people can find you
Hours	When you're open
Website	Drive traffic
Photos	Show off your business
Services/Products	What you offer

Pro tips:

Keep info current
Handle reviews
Post updates
Use keywords in your description

GBP can be a game-changer. Businesses that respond to 25%+ of reviews can see up to 35% more revenue.

Keep your info consistent across all platforms. And use GBP's extra features like appointment booking or product listings. They can turn searches into customers.

4. Yellow Pages

Yellow Pages has gone digital, transforming from a bulky book to a powerful online tool for local business discovery. It's free, trusted, and can boost your local SEO.

Here's how to list your business:

Go to YP.com and click "Get Your Free Listing"
Enter your business info
Pick up to 5 categories
Verify by phone

Your listing goes live in about 4 hours. Easy, right?

Why use Yellow Pages?

Benefit	Description
Local SEO boost	Better local search visibility
Credibility	Adds trust
Free backlink	Helps overall SEO
Multi-location	List each location separately

Yellow Pages isn't just another directory. Search engines trust it. Listing here tells Google you're legit.

But it's not the only game in town. As one business owner said:

"We used Yellow Pages, Google Business Profile, and Yelp. Yellow Pages brought some leads, but the others were more effective for us."

To max out your Yellow Pages listing:

Keep info current
Use consistent details across platforms
Write a detailed description
Add quality images
Get customer reviews

Yellow Pages might not be the newest kid on the block, but it's still solid for boosting your local online presence.

5. Foursquare

Foursquare isn't just for check-ins anymore. It's now a key player in local SEO and customer connections.

Why care about Foursquare? It covers 93% of local storefronts, millions use it to find businesses, and 72% of local searchers visit stores within 5 miles.

Getting started is easy:

Claim your listing ($20 fee)
Add great photos
Categorize your business
Engage with customer feedback

But here's how to really make Foursquare work for you:

Strategy	Benefit
Check-in specials	More foot traffic
Review responses	Build trust
Use analytics	Understand customers
Add keywords	Better search visibility

Take Sweetgreen, for example. They offered a free drink for first-time check-ins and saw a 20% jump in foot traffic.

"Foursquare helped us tap into a local audience we were missing. The check-in specials brought in new faces, and many became regulars", said Sweetgreen's marketing director.

Foursquare isn't just another directory. With 17,364 customers across 10 countries, it's a local marketing powerhouse.

To get the most out of Foursquare:

Keep info up-to-date
Encourage check-ins and reviews
Use analytics to improve
Consider using Foursquare decals in-store

Don't overlook Foursquare. It's still a big deal for local SEO and connecting with nearby customers.

6. Better Business Bureau

The Better Business Bureau (BBB) is a big deal for businesses looking to boost their online presence. Here's the scoop on BBB listings:

Free vs. Accredited Listings

Feature	Free Listing	Accredited Listing
Cost	$0	Starts at $50/month
Website Link	No	Yes
BBB Badge Use	No	Yes
Trustworthiness	Basic	Enhanced

Getting Listed

Want to add your business? Here's how:

Go to BBB.org
Search for your business
If it's not there, click "Add it now"
Fill in your info
Wait for BBB to verify (usually takes about a week)

SEO Impact

Google doesn't directly use BBB ratings for rankings. But watch out - a bad BBB profile can hurt your online rep. Just ask Dr. Axe's company, which saw a big traffic drop after getting an F rating.

Customer Reviews

BBB lets verified customers leave reviews. It's a great way to build trust, so encourage happy customers to share their thoughts.

Multi-Location Businesses

Got multiple locations? Start with your main spot, then email BBB about the rest.

BBB Accreditation Perks

Builds trust
Gives you a "follow" link (good for SEO)
Lets you use the BBB Accredited Business Seal

"Over 80% of consumers would choose a BBB Accredited Business over a non-accredited business with an A+ rating." - BBB

Customizing Your Profile

If you're accredited, you can add:

Company descriptions
Product/service details
Refund policies
Hours of operation
Photos and videos

Bottom line: A BBB listing can be a powerful tool for your business. Whether you go for the free option or spring for accreditation, it's worth considering as part of your online strategy.

7. Superpages

Superpages is a local search directory that connects users with nearby services. It's a handy tool for small businesses to boost their online presence and attract local customers.

Here's how Superpages works for business listings:

1. Free and Easy Setup

Creating a Superpages listing is free and simple. Just head to Superpages.com, click "Free Business Listing" or "Claim This Business", enter your phone number, and fill in your business details. The whole process takes about 8 minutes.

2. Key Information to Include

Your Superpages listing should have:

Information	Details
Business Name	Exact name as elsewhere
Address	Verified by US Postal Office
Phone Number	Primary contact number
Description	Brief business overview
Categories	Up to 5 relevant categories
Promotions	Current deals or coupons

3. Customer Reviews

Superpages lets customers rate and review businesses. These reviews can build trust and improve your visibility on Google Places.

4. Sponsored Listings

Want extra visibility? Pay for sponsored listings that appear at the top of search results.

5. SuperGuarantee Program

Service providers can join this program to boost consumer trust.

6. Wider Reach

Your Superpages listing gets shared across other Supermedia sites, expanding your online footprint.

7. Local SEO Impact

Moz's Local Ranking Factors study shows that citations (like those on Superpages) are the fourth most powerful way to influence regional rankings.

"About 46% of online searches are users looking for local information."

This stat shows why being listed in online directories like Superpages is so important.

8. Hotfrog

Hotfrog is a global business directory that can boost your online presence. It's got over 66 million business profiles across 36 countries. Here's the scoop:

1. Getting Listed

Adding your business is easy:

Head to Hotfrog.com and hit "Add Business"
Fill out the form with your email
Verify your email and set a password
Enter your company info
Pin your location
Prove you own the business

2. Make Your Profile Pop

Do This	Why It Matters
Add great photos	Catch eyes
Include correct contact info	Let customers reach you
Write a snappy description	Stand out from the crowd
Pick the right categories	Help people find you
Use keywords	Boost your SEO

3. Reviews Matter

Get happy customers to leave reviews. It builds trust with potential clients.

4. Track Your Success

Use Hotfrog's analytics to see how your listing performs. Keep an eye on views, clicks, and reviews.

5. Go Global

If you're thinking big, Hotfrog's presence in 36 countries can give you valuable backlinks and exposure.

"The Backlink Factor... made more of an impact on my business than any other because it made my website rank above the search directories on the first page of google." - Mighty Mike Reid, Business Owner

Hotfrog can be a powerful tool in your online marketing arsenal. It's all about making it easy for customers to find and choose you.

9. EZLocal

EZLocal helps small businesses get noticed online. Here's what you need to know:

Free Listing

EZLocal gives you a free basic listing with:

Business name and address
Phone and website
Hours and parking info

Better Visibility

Listing on EZLocal can:

Boost your local SEO
Get you in more local searches
Help you show up on Google Maps

How to List

Go to EZLocal.com
Click "Add Your Business"
Enter your info
Verify (usually by phone or email)

Key Features

Feature	What It Does
NAP Consistency	Keeps your Name, Address, Phone the same everywhere
Rich Descriptions	Let's you add details about what you offer
Media	Add photos, videos, and your logo
Payment Info	Show what types of payment you take

Why It Matters

EZLocal can really help your local search game:

72% of local searchers visit a nearby store
78% of local mobile searches lead to in-store buys

"EZLocal has 500,000 monthly users. That's a lot of potential customers looking for businesses like yours", says John Smith from Local SEO Today.

Pro Tip

Make sure your Google My Business profile is set up and verified. It works with EZLocal to boost your local SEO.

10. Manta

Manta helps small and medium businesses get noticed online. Here's the scoop:

Free Listing

You get a basic listing for free:

Business name and contact info
Website link
Hours
Products and services

Boost Your Visibility

A Manta listing can:

Help your local SEO
Make you more visible in local searches
Let you compete with bigger businesses

How to Get Listed

Visit Manta.com
Hit "Add Business"
Check if you're already there
If not, fill out your business details
Verify (usually by phone or email)

Key Features

Feature	What It Does
Business Profile	Shows your company's key info
Product Linking	Connects your products to your profile
Website Integration	Sends people to your main site
Listing Management	Keeps your info current across directories

Why Bother?

Manta can really boost your local online presence:

45 million yearly visitors
6.5 million monthly users
49% of traffic from the U.S.

"Manta's free listing is a no-brainer for small businesses looking to improve their local SEO without breaking the bank", says Rand Fishkin, founder of SparkToro and Moz.

Pro Tip

Keep your Manta listing fresh. Update your hours, phone number, and products regularly to get the most out of it.

Tips for Good Directory Submissions

Want to boost your online presence? Here's how to nail your directory submissions:

Pick Quality Directories

Not all directories are worth your time. Look for ones that:

Have editorial control
Don't auto-include listings
Use clean domain names (no weird hyphens or numbers)

Steer clear of directories with "Free", "PR", "link", "URL", "Dofollow", "Rank", or "Instant Approval" in their names.

Craft a Killer Business Description

Your description is your chance to shine. Here's the formula:

Aim for 200-250 words
Start with the basics: who you are, what you do, why you're awesome, where you're located
Use active voice
Sprinkle in relevant keywords
Highlight what makes you unique

Check out this solid example:

"Parley's PPM Plumbing, Heating & Air Conditioning opened its doors to Draper, UT and the rest of Utah County nearly 40 years ago, beginning a tradition of unparalleled customer service and quality HVAC repairs and installation."

Choose the Right Categories

Picking the right categories is crucial. Here's how:

Go for specific categories that match your main business
Use as few categories as possible
Don't stuff keywords into categories

Business Type	Primary Category	Secondary Categories
Pizza Shop	Pizza Delivery	Pizza Takeout
Credit Union	Federal Credit Union	-
Motel	Motel	-

Keep It Accurate and Fresh

Double-check all your details (address, phone, hours)
Update your info regularly across all directories

Avoid These Pitfalls

Don't spam directories with multiple submissions
Skip directories that want reciprocal links or banner placement
Avoid cheap submission services

Mistakes to Avoid in Directory Submissions

Submitting your business to online directories? Watch out for these common mistakes:

Keyword Overload

Don't stuff your listings with keywords. It's a recipe for disaster. Instead:

Use keywords naturally
Follow platform guidelines
Prioritize relevance over quantity

Poor Directory Choices

Not all directories are worth your time. Steer clear of:

Spammy sites
Unrelated directories
Places that accept anything without checks

Good Signs	Bad Signs
Editorial control	Auto-include listings
Niche-specific	Random categories
Clean URLs	Weird URLs with hyphens or numbers
Well-known	Never heard of it

Wrong Business Info

Incorrect details? That's a big no-no. Always:

Double-check your NAP (Name, Address, Phone)
Keep listings current
Provide accurate service descriptions

Ignoring Reviews

Don't brush off customer feedback. It's a mistake to:

Leave reviews unanswered
Fail to engage with customers
Underestimate reviews' impact on trust

Overlooking Niche Directories

Major platforms are great, but don't ignore smaller, niche-specific directories. They can:

Attract diverse audiences
Boost search rankings
Expand your online reach

Duplicate Listings

Multiple listings for one business? That's a no-go. Avoid:

Submitting to the same directory multiple times
Creating separate listings for different services at one location

Set It and Forget It

Don't submit and disappear. Regularly:

Review and update your listings
Fix mistakes quickly
Keep customer info current

Wrap-up

Directory submissions can boost your SEO, but you need to be smart about it. Here's the deal:

Pick good directories, not just any old site. Keep your info spot-on and the same everywhere. Don't skip industry-specific directories - they're gold for targeted traffic.

Avoid rookie mistakes like keyword stuffing or duplicate listings. And don't ghost your listings - keep an eye on them.

Remember: directories are just one piece of the SEO puzzle. Use them to back up your other efforts, like creating killer content and building solid links.

"Directory submissions are like seasoning in cooking. Use the right amount of high-quality ingredients, and you'll enhance the flavor. Overdo it, and you'll ruin the dish." - SEO Chef

Here's a quick cheat sheet:

Do This	Not That
Pick quality directories	Submit to sketchy sites
Give accurate info	Make multiple listings
Target niche directories	Ignore what customers say
Update regularly	Submit and forget

Bottom line: Use directory submissions wisely, and they'll give your SEO strategy a nice boost.